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Archive for January, 2007

Produce More Sales from your Email Promotions: Five Ways(Part 1)

Is Internet marketing making us more bequeathing? What is our belief about Internet marketing?

We would feel satisfied if you analyze our viewpoint. Don’t let this piece of information slip away. This has some principle minutiae about internet marketing.

Produce More Sales from your Email Promotions
Five Ways (Part 1)
Judy Cullins c.2003 All Rights Reserved.

Do sales come from your ezine regularly? How many well-
written articles do you submit per week to Online ezines? How
often do you send thank you’s and follow up messages to your
different email groups?

Very well. Do you agree this material worked for you in upgrading your comprehension of Internet marketing? I hope it did.

The plentiful awareness on internet marketing is also being given by us. Don’t halt in between as many more sources are still to come.

If you answered not many, then you need to re-evaluate.
The answer to Online success is the same as traditional
Success–promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you have targeted subscribers
who stay with you at least 8 months After 4-7 issues, their trust
builds and they eventually will buy from you. At the end of a
great article or time, offer a hyper link straight to your sales letter
for your related services or products. Your ezine readers will become Web site buyers.

Many professionals complain that many subscribe to their ezine,
but not many buy. Ask yourself why?

Is your ezine list of subscribers one preferred audience?

Just like a book audience, you must visualize your preferred
buyers. What are their interests, their major problem that you
can solve, and what do they spend their money on? Are they
online and comfortable with it? Go beyond age and sex for this
audience profile.

As a book and Internet marketing coach, my ezine may not
appeal to free-lance writers looking for work. While my ezine
reports news on traditional publishing route, its focus is on
self-publishing by non-fiction writers. It offers information
on how to write an eBook as well as a print book.

Be sure to give your targeted audience what they want. If you
don’t know who they are, write a short survey of less than five
questions to potential readers. Ask them, “what do you want?”
Include the answers in your ezine and send a thank you to those
who participate. .

How are you building your ezine subscriber list? What do you
offer people who subscribe?

This sign on most Web sites turns people off:
“Subscribe to Our Ezine.”

What’s the motivation? None. To increase your targeted
subscribers Include a free eReport or book with every subscription. Get a strong testimonial like Dan Poynter’s for The Book Coach Says… ezine: “Filled with useful tips and resources–definitely worth your time.” Place it on your home page. Give visitors a reason to buy.

Okay. This write-up is aimed at catering all the readers of Internet marketing. I believe it met your requirements till here.

Do explore our write-ups on internet marketing too. At the close of this report you’ll have an access to the essential resources.

Another way to build ezine subscribers is to submit articles
Online. Many Webmasters and other business people who
subscribe will see your professional article and want to post it
on their Web sites or in their own ezine. Why? Because they
need fresh content for their site and ezine. They want and need
your information. What great publicity for you!

When you get an article accepted by one to thirty opt in ezines, each with 1000 subscribers or so, you will reach at least 30,000 ready-to-buy potential customers in just one day. You can also submit to Web sites directly such as Marketing-Seek.com. When people see your articles, they will see your hyperlink to your Web site and visit, even buy. This viral marketing spreads the word fast and wide. It pushed your coach to # one and two in Google and 35 other search engines.

It increased new subscribers from 10-25 each time new articles
were published. Building your email lists is one key to Online
marketing success. You can see why I’m sure to submit at least
two articles each week.

After just nine months of submitting over 105 articles to various
sites, the key words I listed and distributed throughout the article
placed me much higher on the search engines. Rarely do I update on the search engines, but I love what these articles do.

2. Submit Articles to Ezines and Web sites

Okey-doke. Since you have reached this far, it means you are very inquisitive in Internet marketing and internet marketing. If you go on reading further, we assure that your curiosity in this would be reinforced.

After seeing different articles by you, your audience from the opt-in ezines and other Web sites will take advantage of your benefit-driven signature file, take you up on your free offer, visit your site, subscribe to your ezine, and eventually buy. Each time you submit an article, like me, you can boost new sales $50 to $100 a day.

Read articles on “How to Write a Publishable Article,” “How to
Write an Article Fast,” “How to Submit Articles to Ezines and
Web sites.” Remember, the trick to promoting yourself and your
products is giving away free information. It’s like tasting
chocolate cookie samples at Mrs. Fields. Visitors will be more
likely to buy after they experience a piece of you.

Keep your articles categorized too. At first, I submitted
random articles. Then I realized 20 years of coaching
experience could be put into six categories:

- Writing/Publishing
- eBooks
- Online Promotion
- Web Marketing/Promotion,
- Offline/Traditional Marketing
- Under 500 words

Now, I offer these categories and a new tip category by auto responder to specific audiences who want specific kinds of articles. They appreciate the categories and the easy way to receive promotional articles.

Don’t disappoint yourself by dropping the ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.

If you appreciate these tips, discover three more in the second part of this article: Produce More Sales from your Email Promotions Five Ways (Part 2)

About the Author

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: “Ten Non-techie Ways to Market Online”
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says… includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

A couple of readers have the longanimity to go through it till the conclusion. Let me say that folks who do study till the conclusion are the ones who really benefit from the piece of information.

Internet marketing

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The Ecommerce Business Plan

Here is your church fundraiser material. This information could be utilized to optimum level to appreciate internet marketing.

Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Completely admissible! Now that you have read till this point, we guarantee that likewise you will have something amazing. Get additional benefits by scanning further.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

Fine. Did you realize some additions to your information storehouse of church fundraiser?

If you would like, we can provide you with several write-ups on internet marketing. We would forward you with resources at the finish of this article.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

Okey-doke. Now that you have read till this point, we promise that furthermore you will have something amazing. Get an added advantage by flipping through the pages further.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

It is a fact that merely chosen number of folks explore it till the conclusion. It must be said that readers who comprehend till the close really discover the technicalities of the article.

church fundraiser

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