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Archive for October, 2006

Getting Started in ECommerce - Part One

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In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results, linger longer at sites and have a greater satisfaction in the overall shopping experience. Another study conducted by iProspect.com revealed that women are more apt to click the paid search advertising because they find it more relevant to their searches than do men (WebProNews - July 14, 2004).

What does this mean? It means that if we understand the searching and shopping patterns of our target audience we are better able to create marketing strategies to effectively drive traffic to our sites. Don t yet have a website?

Electronic commerce or ecommerce is used to describe doing business over the Internet. Selling products and services to customers over the Internet can be accomplished a number of ways and various levels of sophistication.

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The first thing you need is a professional Web site with its own domain name. You need to design and promote a Web site. You’ll need access to expertise that can regularly design and maintain this Web site for you. A good website which gets visitors to return is constantly evolving and therefore, require ongoing attention. There are thousands of resources available for you to take advantage of, many of which are free. You can surf the Internet for what you need or you can simply visit www.WECAI.org to see the many resources we have listed. We have resources for guests and if you are a member we have even more resources to help you get started. In fact, you can search our domain registry and purchase your own unique domain name at www.wecaidomains.com.

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Developing a business over the Internet requires many of the same major activities as starting any other business. You need a business plan, something to sell such as a product or service; you need customers and you may even need financial backing to get started. In addition, you need to market products to your customers, exceptional customer service practices and many other resources just as you do with traditional bricks and mortar enterprises. They may include inventory, fulfillment, shipping banking relationships and more.

Goodness gracious. Your keen force to examine more would be rewarded further. Your craving for facts might get quenched in the consequent lines.

Your store will need a “merchant” account, or the ability to process your customers’ credit card transactions over the Internet. This includes needing a “secure server,” (security certificate such as Versign or Geotrust) so that thieves cannot gain access to your customers credit information. Your merchant processing can be as simple as accepting payments through PayPal or as complex as a custom designed shopping cart system you pay for.

Getting a Merchant Account - If you have a good relationship with your bank and they don’t require a security deposit this may be your best option for setting up a merchant account. Alternatives to getting a merchant account through your bank are to go through a broker, a fulfillment house, or using third-party billing.

For more information on establishing an ecommerce presence check out the e-book entitled: Show Her the Money The Woman s ECommerce Handbook for Online Transactions (www.showherthemoney.com). If you are, or become a member of WECAI www.wecai.org, this resource is yours with your membership.

2005 - Heidi Richards

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

The end of the article is substantiated by only few pertinacious people. If you ended at the final word, be confident that you got the value.

Comments

Top Sites are Still Missing the"Easiest" Market

Merely read this Church Fundraiser excerpt. Don’t ignore the potential of this article as it might be used to comprehend about Website Promotion.

Have you ever hired someone for their services and wished you could meet with
them face to face? You call them, and call them, but you end up playing
phone-tag, and email-tag, and yes, even that old Fax-tag? You’d like to set
up an appointment to cover some things about your new ideas, but they are
located in some firm out in Houston, Texas while you’re stuck in Rhinoville,
Connecticut?

At this point of time, I’m like a doubting Thomas with regards to the advantage of this article.

It aided specific persons who were looking for Church Fundraiser. But some were unlucky.

Only you have the ability to be the ideal judge of this stuff. To evaluate if the article holds some significance for you, you might scan it till the concluding word.

This situation is happening to more, and more, businesses. The power of the
Internet is showing it’s metal. Many businesses, and consumers are learning
that the Internet can be downright convenient. Oh yeah, it makes the world a
much smaller place. Now you can get your boat’s motor delivered from Virginia
Beach to Spokane Washington. You’d probably rest assured you got the best
price as well. Having the whole world to price shop is great. Until there’s a
problem…

When you have a problem, then the distance is real, and the options are
limited.

I have had clients of mine call and leave messages on voice mail to their
previous “Discount Webmaster” and never get a reply, or wait for days, and
actually suffer some rather unpleasant experiences in solving issues,
especially when the distance is great.

In most cases it would cost a pretty penny, in time alone, to deal with all
the headaches of getting your fair share of whatever arrangements went sour.

Above is a brief description of a problem that encompasses the Internet
World. The solution is simple, really. When a consumer or business man gets
the reality of the long distance problems, they go back to their comfort
zone, back to dealing locally.

Locally is definitely the easiest way to do business. Search engines can help
us do this.

There are several business types that are limited to region and need to be
indexed in the search engines as local businesses. For instance the Car
Insurance Industry, Attorneys or Real Estate Agents. I would personally
rather have my custom printer be local or even my webmaster or marketer.

Being from Connecticut, I would have to type in Connecticut Website Promotion
into a search engine if I wanted to find a local Promoter or Connecticut
Website Design or a local Designer. In a lot of cases the results only lists
one or two relevant sites that are actually local to you. This is because not
enough of us remember to include a localized version of our index when we
submit to the search engines.

Are you properly optimizing submitting your sites to include these localized
variations? If you’re not, then you are missing out on these “easily
targeted” markets.

Do you basically believe this piece of information may augment your knowledge bank?

This stuff is like a feather to the cap for those people who were on the lookout of Church Fundraiser. But few of them didn’t aide.

You might be the excellent expert to forward honest views on the stuff. Just grasp all the words to get the meaning of this stuff.

In many cases you wind up being the equivalent to the only hotdog vendor in
the world series.

Although this is a terrific stuff, I frequently wonder if it works for folks in any way.

It assisted specific individuals who were searching for Church Fundraiser. All were not in a position to get the bonuses from it.

You can be the excellent expert to forward impartial opinion on the report. The main aim is to reach at the last word to comprehend the facts.

They are easily targeted because there is little, or no, competition for the
localized keyword phrases. Localizing gets overlooked by almost everybody.
Most people are not even thinking of optimizing their sites to include the
State they live in. Those of us that know the technique, nail that localized
market every time.

More and more people have need for localized services. If you are not taking
the time to create special indexes for your localized listing then you will
surely miss out on business in your local area.

I prefer local clients rather to the long distance ones. Now I’m sure to
specifically target my state and a couple of other ones close by.

There is a great open market for local businesses or local clientele.

Just target it.

About the Author

Richard Bolduc, the webmaster for
The Rhinos Web, a featured speaker and the well known author
of “Front Page, a Webmaster Guide”. Guaranteed front page
placement in all the major search engines for under $100.
Results Shown Here. http://www.rhinosweb.com/frontpage.html

Our objective was to cater to the needs of every expert. Hope it was in agreement to your taste! This was a specific selection for Church Fundraiser.

Christian Advertising

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