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coming the Five Obstacles to Affiliate Success

 by: Bill Platt

Nearly every mass marketable product or service available online sports an Affiliate Program or MLM matrix to encourage small business people to sell those products or services to others.

For beginners in the online marketplace and even some pro’s, these programs offer the best opportunity for earning substantial incomes to their participants.

Yet, despite the promise of Affiliate Programs and MLM’s for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs!

There are several factors contributing to these dismal numbers:

1. Failure to try
2. Failure to learn
3. Building sales without any concern about building a network
4. Building a network without any concern for sales
5. Failure to duplicate

FAILURE TO TRY

Many people will argue this point. They argue that they tried and the program failed them. Yet, if you were to persist in your queries, most people’s idea of trying is throwing a banner on their website or running one or two untested ads. Folks, that just does not cut it!

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Being successful in an Affiliate Program, MLM program or anything else be it online or offline requires much more than a half-hearted, short-lived attempt at promoting a program.

FAILURE TO LEARN

Whatever endeavor is undertaken, success comes with knowledge. College is good at teaching folks the basics of hundreds of professions. Folks understand that in order to be a CPA, an attorney, a chemist, an engineer or any of a number of professions, they must learn a great deal of knowledge before they will be successful in the field.

Yet, the same people will come online and believe they can turn on the computer and already know everything there is to know about running a successful online business.

To be successful as an online marketer, it helps to at least become acquainted with web design, graphics design, copy writing, marketing research, promotion, advertising, customer service and many other areas. It also helps to know about areas specific to the Internet such as search engine optimization, web traffic patterns, direct email marketing, and networking with others.

As an online marketer, you should either have knowledge of these various disciplines or be prepared to hire on people who already possess these skills. Unless you have very deep pockets, you should be prepared to learn a few of these skills for yourself.

BUILDING SALES WITHOUT ANY CONCERN ABOUT BUILDING A NETWORK

The largest advantage of the Affiliate Program or MLM program is the ability to grow a network of affiliates underneath of you.

While you are able to sell a certain amount of products or services to the consumer, a team of people who can sell just as many products or services as you can, will add to your full income potential. Due to the nature of the Affiliate Program and the MLM program, you will earn a small percentage from the sales of all of the people in your network of sellers.

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As an affiliate without a network, your potential earnings are limited by the number of products and services you can sell by yourself.

With the average Affiliate Program or MLM, the first tier of your network will generally net you a 10% to 20% cut of all of the products and services your first tier people sell. With only five sellers underneath of you on your first tier, you are at the minimum capable of doubling your monthly income.

BUILDING A NETWORK WITHOUT ANY CONCERN FOR SALES

The most devastating cause for failure is building a network of people whose sole focus is building a network of affiliates!

Folks, no matter the size of your network, be advised. No income can be earned until someone sells a product or service!

What good is a network of thousand marketers whose only concern is building a network and not selling the products and services which are required to earn commissions?

A thousand affiliates with no sales adds up to a whopping zero dollar check for you!

FAILURE TO DUPLICATE

The most important person in your network is YOU!

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You begin by making an honest effort. You follow-up by building your knowledge base, continuing to learn always. You then focus on actually selling products and services. Always in the back of your mind, you are looking ahead to the day when you will begin building your network of affiliates.

The important thing to remember is that your network is always a mirror image of YOU and YOUR EFFORTS.

Duplication is the process of actually teaching someone else to do exactly as you do. Nothing more, nothing less.

If you are doing everything right, then those who look to you for guidance and leadership will be making a sincere effort, learning, selling products and services, then building their network, and leading their people to success, just as you are.

It is up to you and you alone to avoid the common pitfalls in Affiliate Programs and MLM’s. It is up to you to do what it takes to succeed in making money online. It is up to you to develop the skills necessary for success and to lead your team by example.

Keep things simple and manageable. Focus your attention to doing what it takes to be successful in whatever program you take on. Then find five good people to lead in the development of their online business and truly DUPLICATE YOURSELF with each of these five people.

You have what it takes to join the 5% who are successful with Affiliate Programs and MLM programs. It is now time to get to work and make your dreams of online marketing success a reality.

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Copyright 2005 Log Cabin Rustics

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase One of the process. You must also make the most of the keywords you have.

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Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1.Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word furniture , I would be competing with the big boys . While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number 5000 next to a keyword in Overture s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term log bed is searched for 4673 times per month on Overture-powered sites, while the term log furniture is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for log bed for the past month, but log furniture has been a harder nut to crack. As of this writing I am number #18 for log furniture , which is not where we want to be but a whole lot better than where we used to be.

2.Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for log cabin were finding the site than those who were looking for log furniture or log beds . We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before not to mention a much better conversion rate.

What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3.Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

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Sky is the limit for us. You may read more and more Online Marketing articles. We will offer you with resources at the end of this material.

You ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page or second for your desired terms.

4.Reap Good Results with Resource Boxes

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This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience this matters. You ll also want your top terms in the resource boxes for any articles you post on the Internet.

5.Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That s what we plan to do for Log Cabin Rustics. Once we solidify our standing for log beds and get to the top for log furniture on Google, we plan to focus on rustic furniture a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990 s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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