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Are you constantly loosing ground to your online competitors?

Do they win all the sales, get all the great reviews and
generally ooze success? Well now it is time to fight back.
Now it is time to really start competing online.

The funny thing not many businesses are actively competing
online. Sure the big boys will always be in active
competition.

But take it down a few levels and you’ll find that smaller web
ventures just do not compete.

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The first business in your industry to start actively
competing online is going to come out a big winner.

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Before you can effectively compete online, you need to know
everything about competitors. Only by knowing exactly what
your competitors are up are you able to compete.

Each of the search engines can tell you who is linked to your
competitors’ web site. This should give you an idea about how
they are advertising, and where they have mentions such as
reviews, articles and links. Make a note of this these are
the places where you should be too.

Different search engines require certain information in their
search box to list links going into a site:

* Altavista: In the search box type “link:competitor.com”
where your competitor’s domain is competitor.com.

* Northern Light: In the search box type “competitor.com”
without the “www”.

* Excite: In the search box type “www.competitor.com”.

* Infoseek: In the search box type “link:www.competitor.com”.

* Hotbot: In the search box type “http://www.competitor.com”,
then change the pull-down menu to “links to this URL”.

You need to make the effort to be at least everywhere your
competition is. If your competitor is featured on a
particular site there is no reason why you shouldn’t t be
featured too.

If a web site features a competitor’s product, write to the
webmaster to see if they would like to try your product. Bribe
your way onto the site with free samples if you have to.
Search, infiltrate and destroy your competitions promotional
territory.

Go to Dejanews (http://www.deja.com) and search for their
company or product names through the newsgroups. This will
give you a great idea about what people actually think about
their products and of any problems or success they have
experienced with your competitors.

You should also be able to find out where they are
advertising this can be tricky as there are a lot of
possibilities. Check out the archives of e-zines and e-mail
lists to see if you can spot them. A good place to find
e-mail lists is at: http://www.topica.com/
http://www.liszt.com

You might even be able to find out what books your competitors
have been buying. Take a look in at Amazon.com’s purchase
lists and see if your competitors company name is listed. From
here you will be able to track what popular book titles have
been purchased through your competitors. Check it out at:
http://www.amazon.com/exec/obidos/subst/community/community.html/

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If your competitors have affiliate sales programs, assume a
new internet identity and join up as a sales agent. From here
you should have access to a range of their marketing and
promotional material. As an affiliate you might also be sent
regular e-mail from your competitor offering information such
sales details and future directions.

Remember, before you even start to action an online marketing
campaign ensure you know how, where and why your competition
is marketing online.

About the Author

Daniel Barnett, co-author of Work the Medium, a 200+
page manual of Internet Marketing, Promotion and Selling Strategies:
http://www.workthemedium.com

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Are You SURE You Want To Start Your Own Business? Part Two of a Series

 by: Charles and Holly Egner

Why, exactly, do you want to go into business for yourself?

• Is it because you cannot stand the thought of working for an uptight, demanding, and perfectly dreadful boss?
• Is it because you cannot bear the thought of going through another downsizing or restructuring, knowing that your job could be on the line?

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• Is it because you want to be your own boss, call your own shots, or see more up side in your earning potential, with the possibility of financial self-sufficiency?

These are all good reasons for wanting to go into business. In fact, studies have shown that many entrepreneurs get their start due to some life-altering experience such as losing a job or finally walking away from a dead-end job or a demoralizing work environment.

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It is amazing how creative, resourceful, and innovative you can be when, finally, you reach the edge and find yourself in a survival situation professionally. In times like this, the entrepreneurial spirit comes alive and you figure out that you can simply do it on your own.

Does dissatisfaction alone in some area of your life constitute reason enough to venture into business and the life of entrepreneurship? Many potential entrepreneurs get to this bridge and never cross because they do not know how to discover and unleash the entrepreneur within himself or herself.

Many people resist giving credence to their entrepreneurial tendencies no matter what the circumstances, ignoring the potential for self-expression, independence and the fulfillment of their dreams. Herein resides the real tragedy. Many people experience paralysis from fear of the unknown and fear of failure. Consequently, they never pursue entrepreneurship and the potential freedom that it can bring to their lives.

Although entrepreneurship appears to offer many advantages for personal and professional growth and accomplishment, why is it that so many new entrepreneurs fail? In fact, studies have shown us that out of every 100 entrepreneurs who start their own businesses, 14 will succeed and a whopping 86 will fail in the first five years. The odds, so to speak, are stacked against you as a nascent entrepreneur. Therefore, if you are contemplating starting your own business you should take it very seriously.

The two biggest reasons people fail in a new business are:

1. they don’t know what they are doing, and
2. their business is undercapitalized.

When we say they don’t know what they are doing, we mean they literally don’t know what they are doing in terms of running a business day in and day out. It also makes perfect sense that a new business might be undercapitalized (not having enough working capital to run the business). In fact, many new entrepreneurs, who don’t know what they are doing have a hard time finding either equity or debt capital for the reason that lending institutions and savvy investors typically do not like to give money to people who don’t know what they are doing in business.

In order to improve your chances of beating the odds, what is important is that you educate yourself about business development. There certainly is enough information out there on how to start and run a small business. For instance, if you go to Amazon.com and type in a search for books on ‘Entrepreneurship” alone, you will have over 21,000 book choices. Nevertheless, where does one start in deciding what to read, who to listen to, and what to implement?

In the more than 55 years of combined experience in the world of business that my wife and I have had, and working with hundreds of hopeful entrepreneurs, we discovered four basic stages to business development that every entrepreneur must go through to enhance their chances for business success.

1. Reflect
2. Envision
3. Create
4. Build

Most entrepreneurs, especially the 86 that fail, usually skip one or more of these essential stages of business development and find themselves in a heap of trouble before they know it. Typically, a new entrepreneur will get and idea (envision) and go straight to market (build). They simply unknowingly skip the ‘reflect’ and ‘create’ stages, and charge into business with an ‘if-I-work-hard-enough’ attitude everything will be all right.

Well, statistically we know that not everything is all right and it does not work.

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