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Starting and building an online business takes a lot of
commitment. You must promote yourself and your reputation in
order to build trust among your visitors. By doing this, you
will also be building and improving your business.

One of the best ways of doing this is by publishing an ezine or
newsletter. Obtaining subscribers for your ezine is a great way
to stay in contact with these potential customers and to create
the relationship needed to establish trust. I believe an ezine
is very critical to your online success.

Some of the fundamentals of a good ezine are:

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1. Clean, sharp design 2. Personality 3. Quality Content 4.
Reliability 5. Professionalism

**Design

The first thing you want to do is decide on the design and
format of your ezine. You can take a look at some other
successful ezines to get an idea of what a good ezine consists
of. Find lots of ezines here:

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http://www.ezinelocater.com/ http://ezine-universe.com/
http://www.freezineweb.com/subject.html

Visit these sites for more information and a free template:

http://www.e-zinez.com/handbook emplate.html
http://www.websuccesscentral.com/ezinesuccess/part1.html

Keep your ezine simply designed so that it is easy to read. Do
not overdo the squiggles, decorations and section dividers.
Leave a sufficient amount of “white space” between sections and
sub-sections. This will make your ezine easier to read and will
also make it look more professional.

**Personality

There are hundreds of quality ezines available on the Internet.
You must make yours unique. One of the best ways of doing this
is to add your personality to the ezine. Let your readers know
you are there for them. They will begin to trust you more if you
let them know more about you and how you run your business. Talk
to your readers and involve them in the publishing of your
ezine. Let them tell you what they like and dislike. This
process helps build the relationships that are so essential to
your business success.

**Quality Content

I have seen a lot of ezines that had great potential, but were
turned into a giant ad sheet. One of the most important things
for a successful ezine is to have LOTS of quality content. Limit
the number of ads you run in each issue. This leaves more room
for resources and information.

Some of the things you should include in your ezine:

Informative articles Helpful links Useful tips and ideas Product
reviews Original material Free resources

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Some places to find quality content:

http://www.makingprofit.com/mp/
http://www.ideamarketers.com/syndicated/

Surf the web for quality resource links and products.
http://www.excite.com ( search for whatever kind of content you
are looking for)

Write your own articles or run an editorial in each issue. Have
some content that is not found in any other ezine. This is a
good place to add your personality.

Subscribe to a few discussion lists. These networking lists are
a great source of information and resources. You can also join
in the discussions and promote your business.
mailto:digital-women-subscribe@yahoogroups.com
mailto:entrepreneurs-network-exchange-subscribe@yahoogroups.com

I find these two groups invaluable for resources, networking and
promotion.

Watch your email for new site announcements, new products,
affiliate programs or great new ezines.

The supply of quality content on the Internet is endless. When
you find a good bit of content, copy and paste it into your
ezine template immediately. This will save time when you are
finishing your current issue.

**Reliability

Always deliver your ezine on time (unless out of your control),
in which case you send an apology with explanation. Making and
keeping a schedule will confirm your readers trust in you. This
will say a lot about your business in general.

**Professionalism

Make sure there are no careless mistakes in your ezine such as
spelling or grammar. An ezine can be loaded with good content,
but if it looks like a child put it together it doesn’t say much
for your business. Make it look professional while adding your
own personal touch and you will be a hit.

Of course, we will all make mistakes sometimes, but avoid this
as much as possible for a professional, quality ezine.

About the Author

Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.

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Do I Need a Resume to Find An At-Home Job?

 by: Jan Kovarik

Depending on the type of at-home job you want to find, you might still need to have a resume, especially if you are going to be providing a business-profession-type service. For at-home businesses that involve providing other non-professional services, you probably need only a business brochure or other printed information materials.

Professional At-Home Business

If your at-home business venture means that you will be providing any type of professional service (book- or recordkeeping, tax accounting, proofreading, graphics design, etc.), then you will probably be applying for freelance, outsource, or telenetworked (online) positions. In this case, you will probably need a resume (or a business pr cis, which is summary of important facts about your qualifications) that can be mailed, faxed, or attached to an email. You can either write your own or hire a professional resume writer to write one for you.

If you are comfortable with and confident that you can create the right type of resume or pr cis needed for the level of service you wish to offer, then you can use any template that is available in your computer word-processing system, or look for software that is designed to do resumes.

For resumes that you are going to mail, use good quality, monotone (one color) paper. For resumes that are going to be faxed, be sure the resume you print is printed as Best Quality and never fax a copy, always fax an original! For resumes that are going to be emailed, use as little formatting as possible and always test it by emailing your resume to several friends. Ask them to download and open your resume to verify that they have no problems with it.

For resumes that are going to be pasted into the body of an email, you definitely need to test it with several friends, preferably who all have different Internet Service Providers. Ask each friend what the resume actually looks like when the email open is opened. Fix any weird spacing and formatting to the extent possible and test it again.

Service-Type At-Home Businesses

If your at-home business involves providing some sort of personal service (like giving birthday parties, doing dog grooming, making balloon bouquets, etc.), then you will need to think more along the lines of brochures and flyers that you can distribute. It is unlikely that you are going to have to apply for a job such that you will need a formal resume. For more information about brochures and flyers, please see Can I Write and Print My Own Business Brochures and Business Cards.

However, it would be a good idea to have a Business Fact Sheet that includes more specific information than you would normally include in a flyer or brochure. When a prospective customer or client begins to ask questions, you can offer your Business Fact Sheet (and then, of course, make sure all the customer s questions do get answered!).

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You can create an initial Business Fact Sheet just be keeping track of all the information that you are not including in your brochure. Also, as you begin to talk to prospective clients, make note of the typical questions that they ask. Keep updating your Business Fact Sheet until you have covered most of the questions that are asked or information that is requested.

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Be sure to print your business information materials on good-quality paper and set your printer preferences to Better or Best quality printing.

Things to Remember about Your Resume or Your Business Information Materials

• If you don t think you can write a resume that will get you the job, then hire a professional resume writer to do it for you
• If you write your own resume, use clear, easy-to-read text, one page in length
• Set your printer to Better or Best quality printing
• Print on good-quality paper
• Test email attachment or text that you paste into an email by sending it to several friends, preferably who have different ISPs
• Fax only an original, never a copy
• Have a Business Fact Sheet available to give to prospective customers

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