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Contests are a great way to boost your traffic and
helps with recommendations and repeat visits. I use several
in my regular marketing for Associatesearch.com

One way I incorporate contests into boosting traffic is
by a referral program I have. If you notice I have a small
form on just about every page of my site that allows
visitors to recommend their friends to our site. The program
sends out an email describing the site and a thank you to
the referrer. The program also sends me an email with both
the referrers and referrals email addresses. The program
then writes both email addresses to a text database. At the
end of each month I take all the email addresses from the
referral database and draw one out to win whatever it is I
happen to be offering, many times it’s advertising slots.

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The great part about the referral contest is that the only
way to be eligible for the prize is to refer someone.
As a greater incentive I offer one entry to both the refer
and referral. The response is always good and the amount of
personal referrals and word of mouth advertising I receive
far outweigh the cost of whatever it is I am offering.

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You can also incorporate a similar system into newsletter
sign ups. All referrers can be entitled to an entry for
every new subscriber and so.

Tracking can be as simple as writing down a persons email
address or going all out and installing a custom tracking
system. I use a mixture of both. Use your imagination and
see what you can come up with.

A random contest run through your newsletter subscriber
base will greatly improve word of mouth advertising
for you. People love to win things and winning by surprise
is a double bang! Just think of the referrals you will get
if you pulled a winner out of the blue with no notice!

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I hope this gave you a few ideas, feel free to email me
any time.

About the Author

David Seitz - CEO Virtual Imagination Inc.
Published by: Virtual Imagination Inc.
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